This Week’s Online Marketing Updates in Review

A quick review of this week’s online marketing updates from Searchlight Content

online marketing updates

Have you been too busy to read through all of the popular online marketing blogs this week? If so, you’re not alone!

At Searchlight Content, we know it can be hard to keep up with all of the updates happening in the social and search world, so we’ve compiled a short video to help keep you in the loop. Check it out! Transcript of this week’s online marketing updates

In the social media world…

Twitter added a MUTE feature to hush the people you don’t want to hear from. Muting deletes their tweets from your timeline. Awesome.

Facebook is rolling out a new “ask” feature for the relationship status that allows you to flirt online more effectively. Once you clicm on “Ask” about a relationship status, Facebook provides a space to expand upon your request.

Pinterest is beta testing Promoted Pins to make sure they are tasteful, transparent, and relevant. Stay tuned! This could be huge.

Social Media Examiner just released their 6th Annual Social Media Marketing Industry Report. Visit their blog to download it. It’s definitely worth the read.

In Google news…

There are 10+ new AdWords features including enhanced reporting, bulk editing capabilities, automated bidding tools. Go check it out.

Google also added new features for mobile app makers, making it way easier for you to get the visibility you seek. That’s not all from Google this week.

Google just made changes to the restaurant search experience on Android by allowing users to filter result. It’s easier than ever to find excellent cuisine wherever you are.

Finally, Google also just released the Panda 4.0 algorithm updates. In case that concerns you, keep this in mind from Matt Cutts.

Matt explains that small sites can compete with big sites on Google by providing superior content, focusing on user experience, and delivering more value.

There’s hope for small brands to become big brands as they focus on delivering quality. This week’s update was brought to you by Searchlight Content. Thanks for listening. And remember, stay tuned for next week’s update.


By: Ashley R. Cummings, @ashleyrcummings, owner of Searchlight Content. Connect with her on Facebook, LinkedIn, and Google+.


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